This diagram is a SWOT Analysis for Roc Brewing and describes the strengths, weaknesses, opportunities and threats of the company. By analyzing these things, we are able to determine where Roc Brewing is doing well and what they are proficient in, as well as at the same time realizing which aspects of the company may be lacking and need additional help.
As you can see from the diagram, there are things that the company is doing well, but also things they are not doing so well. For example, one of their greatest strengths at the moment is that they have already established both Facebook and Twitter accounts. This is essential in today’s business world because social networks allow for easy access and communication channels between customers and company officials. One of the weaknesses of Roc Brewing right now however, is the fact that even though they are on social networking sites, the company is still not very well-known. I have lived in Rochester my entire life and haven’t heard of this company until just a few months ago. In terms of external factors, one of the greatest opportunities Roc Brewing has could be to sponsor some of Rochester’s local sports teams. This would not only be a means of advertising, but it would also show the people of the Rochester area that they are committed to this region. Finally, in my opinion, the biggest threat to Roc Brewing Co. would be the fact that the Genesee Brewery has been a Rochester staple for many years now, so the fact that a new brewery is starting business here may turn people away because they want to stay loyal to Genesee.